London Venues Are Steering Away From Discounting And Offering Added Value

London venues are steering away from discounting and offering added value
London venues are steering away from discounting and offering added value
London venues are steering away from discounting and offering added value in order to win business according to new research. The 2013 London Venues Business Report surveyed 110 venues and hotels across the capital and found that only 8% won business by offering clients ‘added value’ (down from 26% in 2012). The maximum levels of discounts being offered on day delegate rates was between 21-38% whilst 40% of venues said they did not flex their prices at all in either high or low demand periods. Short lead times continue to be the norm with events valued at more than £10,000 possessing a lead time of 5.7 months and events with a value of up to £5000 at 2.8 months.

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