The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
The five star Intercontinental Westminster Hotel has just launched a brand new concept for their restaurant. They no longer have the smokehouse menu but have moved to an English style cuisine. The décor will remain the same, but as of 1 July 2014 they have had a new chef, new menu and new concept. They have also launched a new summer Afternoon Tea menu which has a fruity feel to it, is lighter, and includes items such as smoothies and macaroons, as well as free pouring Laurent-Perrier Brut Champagne!