Jacqui’S Speaking At Chs North On 24Th March In Leeds

There is growth in the economy and the commercial environment is changing, so how can event organisers prepare for a different world?  Jacqui Kavanagh, CEO of Trinity Event Solutions and Chair of the HBAA will be exploring how to get the best deal as we negotiate our way out of recession at Corporate Hospitality Show North on 24th March in Leeds.

We are seeing that the meetings industry is already operating in a different landscape as the role of a revenue manager in hotels and venues is becoming more important.  The trends that we are seeing are that: there is less opportunity for negotiation on rates; the rate offers are only valid for a set period of time leading to time pressures to make a decision; space is being managed more tightly with minimum numbers per room becoming more strict and contracts have a deadline for return and will be pulled if not signed swiftly.

This session will give you an understanding of how the changing environment will affect you.  It will also consider different approaches to placing business and give you the negotiation skills needed to get the best result for your event.  For the last few years it has been a buyers’ market, but as this is changing, you need to make sure that your business is the most attractive for the hotel or venue.   Are you aware of the market that the hotel is operating in and can you demonstrate that your business the most desirable for the venue?

Customers and key stakeholders who have entered the events industry in the last few years have never bought outside a recession and we all need to be prepared to make the most of new opportunities as we come out of the downturn and understand the risks and challenges that are facing us in the future.