Event industry news round-up for July 2025
From AI fatigue to international trade missions and wellness-focused programming, July’s event industry news round-up showed a clear pivot from short-term fixes, toward long-game thinking....
The iPrefer guest loyalty program from Preferred Hotels & Resorts extends points redeemable for cash-value Reward Certificates, elite status, complimentary benefits, and other special benefits to members upon eligible stays at more than 550 participating hotels and resorts worldwide. In January 2015, Preferred Hotels & Resorts introduced the company’s first-ever meeting planner incentive program for US-based meeting planners. Following an introductory period, the company will move to implement a similar incentive scheme worldwide.
The iPrefer guest loyalty program from Preferred Hotels & Resorts extends points redeemable for cash-value Reward Certificates, elite status, complimentary benefits, and other special benefits to members upon eligible stays at more than 550 participating hotels and resorts worldwide. In January 2015, Preferred Hotels & Resorts introduced the company’s first-ever meeting planner incentive program for US-based meeting planners. Following an introductory period, the company will move to implement a similar incentive scheme worldwide.