Best Western International Launch New Soft Brand

Best Western International launch new soft brand
Best Western International launch new soft brand

Best Western International have launched a new brand, called BW Premier Collection. This is for independent hotels to retain their own identity, while using the power of Best Western. The BW Premier Collection will consist of four-star hotels that share a commitment to delivering a quality and unique experience.  First on board is Winchester Royal Hotel and more BWPC Hotels will join the group in the next coming weeks. 

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