Meeting Professionals International held an event on 18th January 2016 with a mix of agencies, suppliers, consultants and venues to look at trends and predictions for 2016. Speakers included leading economists and Jacqui Kavanagh of Trinity was on the panel of events industry specialists.
Here is a summary of the findings from the session, but if you would like more information, please contact Katharine Jordan for a copy of the report.
The Global Outlook
Business in Eurozone is looking better in 2016 with Germany in particular showing strong growth
Cautious actions are required in the emerging economies, particularly China where there is a lack of clarity on the rate of decline
Oil prices should produce a positive effect on consumer spend but are unlikely to change air fares
Events forecast for 2016
3.8% increase predicted in event spend
USA, Malaysia and UK are the top three destinations for business travel in 2015 – 2017
Geopolitical concerns are high but this isn’t currently reflected in client choice
Groups are now seen as collection of individuals with different needs
We’re seeing more internal meetings for strategizing
Clients are booking later meaning the best prices aren’t always available
The incentive sector is growing, with room for new businesses