Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...
Madrid Awarded As Best Mice Destination 2016
The Iberian Association of Business Travel Managers (IBTA) chose Madrid as “2016 Best MICE destination” at the 2016 IBTA Business Travel awards. In addition, the Madrid Convention Bureau (MCB), part of the Madrid City Council, has been recognised by the Association of PCO’s of Madrid (OPC MADRID) with the prize for “Professionalism 2016”.
Both awards are an acknowledgement to Madrid as a preferred destination for the holding of congresses, conventions and incentive trips, as well as to the work developed by the MCB in the promotion of meeting tourism in Madrid and its activities aimed at securing professional meetings for the city.