Florence Creates New Mice Entity Destination Florence

Florence creates new MICE entity Destination Florence
Florence creates new MICE entity Destination Florence
A new entity created by the Florence Convention and Visitors Bureau and the Municipality of Florence, is focused on sustaining tourism to the Tuscan capital. Destination Florence will expand and diversify the city’s offerings and improve its marketing and promotional strategies. Its main goals are to encourage tourism, extend the average length of stay, track attendance and tourist behaviour, and improve the image of Florence worldwide. A new website, destinationflorence.com, will go live in July, and will offer information and the ability to book tickets for museums, theatres, sporting events, taxis, and city tours.

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