InterContinental Hotels Group have revealed the name of its new high-quality midscale brand, avid hotels.
IHG expects the first avid hotels locations to start construction in early 2018, and the first hotel is anticipated to open in early 2019.
The brand is designed for guests who want a hotel stay that meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand.
