The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
Intercontinental Hotels Group (IHG) have revealed they are to launch a new “upscale conversion brand” as well as acquire small luxury brands later this year. The global company, also lists Crowne Plaza, Holiday and Hotel Indigo amongst its current brands.