| Two years ago, the unique floating platform that is Good Hotel was pulled across the North Sea from Amsterdam to find its new home at the historic Royal Victoria docks in East London. Good Hotel London is good by name, and good by nature – its inspirational social business model means that Good Hotel not only donates all of profits to charitable causes, but it also hosts its own Good Training programme. Good Hotel London works with local authority Newham Workplace to identify people in the local area that are in need of skills and training. It offers these people, regardless of background, a fresh start. Once accepted onto the programme, they are paid to train with Good Hotel for three months, gaining skills in hospitality and catering, alongside self-confidence and interpersonal skills. After completion, Good Group works hard to place them in permanent employment. So far, Good Hotel London has seen 68 people taking part in the Good Training programme in London, with almost 75% going on into further employment. As for charitable donations, in its first year, Good Hotel donated $80,000, and is now structurally working towards being able to donate $500,000 per year to its Guatemalan NGO partner, Ninos de Guatemala. Ninos de Guatemala is building schools and directly facilitating the education of 500+ students in some of the poorest rural communities in Guatemala. Good Hotel is constantly seeking good partnerships, in 2018 Good Hotel London became home to London’s first Seabin – a floating rubbish bin designed to be placed at marinas, docks and commercial ports as a partial solution to the current global littering problem. Good Hotel always tries, where possible, to source locally and sustainably. Whether it’s your next breakfast, lunch or dinner, event, or hotel stay – staying with Good Hotel means that you directly help in their efforts to rebuild communities in need, and give disadvantaged people new opportunities to succeed. Stay Good, do Good. |
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