DMC group targets UK companies with new ‘staycentive’ offer

With Brexit uncertainty causing UK holidaymakers to put off travelling abroad, destination management company (DMC) group – TCE Group is enabling UK companies to do the same.

TCE Group is creating incentive programmes and experiences in the UK designed to appeal to British companies rather than just international clients.

Group CEO Bill Prosser said: “Why take your incentive groups abroad when there are so many wonderful things you could do in the UK at lower cost and lower risk?

“In the last 15 years we have created amazing incentive programmes in the UK for clients from over 50 countries around the world.

“Britain is an awesome incentive destination and we have worked from the Scottish Highlands to Cornwall and just about everywhere in between.

“London is one of the world’s greatest cities, and we are blessed with many others – Liverpool, Edinburgh, Bath, Manchester and a dozen more.

“These UK destinations and experiences work to achieve the objectives of brands from around the world and can be just as effective for British businesses at lower cost.”

Summer holiday bookings abroad have fallen 6 per cent year-on-year since the start of the year in the UK according to analyst GFK, with the current economic and political uncertainty shouldering the blame. TCE Group is hoping that ‘staycentives’ will become as relevant to business events as staycations are to leisure travellers, with Prosser hailing them as a good moment to look at what the UK has to offer.

“Incentive programmes aimed at the UK market focus more on experiences and less on sightseeing and offer greater opportunities for delivering brand messages,” he added. “With everything to offer from red carpet premieres to the fastest zip wires in Europe nowhere offers brands more opportunities.”