VisitBritain boosts business events team to grow international market

As part of its strategy to grow international business events in the UK VisitBritain has added two key roles to the team.

Jamie Ades, who will continue working closely with UK destinations to grow international events, has been promoted to the role of senior destination manager. Ades will be responsible for managing strategic partnerships with North American membership organisations, working collaboratively on events and engaging with the membership to win more events for the UK. With over 10 years’ selling experience in the meetings and events industry, Ades will use his expertise to deliver results. Previous roles include working for some of London’s leading venues; The Barbican, ExCeL London and the QEII Centre.

Marian Tabera has been appointed to the role of bid researcher & event pipeline executive, having spent three years in VisitBritain’s Commercial Division as E-Commerce Executive. In her new role, working with destination partners, Tabera will be responsible for developing a pipeline of international events, with a key focus on targeting international association events that have a good sector fit with the UK and have not been held here for 10 years or more. Before joining VisitBritain Tabera worked for Marriott International in London and Yourtour.com Belgium.