Meet Bristol launches new incentive travel campaign

Meet Bristol has launched a new incentive travel digital campaign aiming to bring new business to the city.

Ranging from lemur feeding and cemetery tours to chocolate workshops and futuristic farming, the city’s convention bureau has added more than 100 incentive experiences to its website.

The campaign comes after the bureau observed an increased demand for second tier destinations to present bookable experiences with a creative flair for the incentive travel market, reflecting the destination’s passion and style.

Kathryn Davis, head of tourism at Destination Bristol, said: “Bristol is open for business and the region continues to develop its offer to the corporate and association markets. This campaign focusses on the more unusual opportunities for incentive travel, including many unique to Bristol. By providing a wide range of experiences, event organisers can select those of interest and combine them with meetings to develop exciting and innovating programmes.”

The Bristol incentives website invites visitors to discover a range of Bristol-bred activities, with experiences divided into eight categories.

Uniquely Bristol includes hard-hat tours of the hidden vaults at the Clifton Suspension Bridge, behind-the-scenes theatre tours at Bristol Old Vic and a peek at the University of Bristol’s ornate 18th century gardens at Goldney Hall.

The other seven categories are Food and Drink, Creative Experiences, Luxury Experiences, Culture, Outdoors, Accommodation Experiences and Beyond Bristol.

These offer the chance to explore a host of venues across the city and wider region, including The New Room, the oldest Methodist building in the world; Brunel’s SS Great Britain, the world’s first luxury cruise liner dating back to 1843; and sailing on The Matthew, a replica of the 15th century ship that John Cabot sailed from Bristol to discover North America.

Other incentive experiences available include the opportunity to spend the night in an ‘industrial designer apartment’ or in a rooftop retro caravan; stay in a floating hostel, sleep in the UK’s largest four-poster bed or ‘get close to the animals’ at Wild Place Project’s Camp Baboon.