Good HR practice within the meetings and events industry – navigating today’s challenges
Next in our series of guest editors, we'd like to introduce HR expert Kate Goodman, a member of the CIPD and a Mental Health First...
Which social media channels should you use? The best thing is to use all of the ones that you think will reach your target audience and tailor the messages to the audiences on different channels. You’ll quickly find out which ones work best for your event and after an initial campaign, you’ll know which ones to focus on. Don’t disregard Pintrest which has 250 million active users every month.
The objective is to make your event a great experience for attendees from beginning to end and to achieve that you’ll need to be creative.
Here are our tips for social media activity before, during and after the event.
Throughout the process it’s a good idea to monitor Return on Investment. You’ll be able to see what has worked and what hasn’t ready for other events or if you are repeating this one at a later date. Eventbrite’s research has shown that 30% of people who watch a livestream of an event will attend the same event the following year, so it’s well worth incorporating some live streaming in your activity.