Best Western signs seven Corus Hotels

Sales and marketing consortium Best Western GB has added seven properties to its portfolio following the signing of an agreement with Corus Hotels.

The new partnership includes two Laura Ashley properties. The 82-bedroom Belsfield in Bowness-on-Windermere, Cumbria, and the 17-bedroom Iliffe in Coventry. Both hotels will be marketed under the WorldHotels brand, acquired by Best Western last year.

The other hotels in the agreement include:

• Corus Hyde Park, London
• Burnham Beeches, Buckinghamshire
• Hillcrest, Widnes, Merseyside
• St James hotel, Grimsby, Lincolnshire
• Regency, Solihull

Mark Stanley, head of hotel development at Best Western GB, said: “The Corus and Laura Ashley agreement is the perfect way to start 2020, and continues our success of 2019, which was a fantastic year. We are incredibly proud to be working alongside this prestigious group.”

Yet King Loy, chief executive of Corus Hotels, which is owned by Malaysian group MUI, added. “We are delighted that our group of hotels is able to link with Best Western to gain wider market coverage and to provide an enhanced experience to our guests. We hope to expand our collection of Laura Ashley Hotels in conjunction with our Best Western partnership.”

Best Western GB currently represents more than 260 hotels.