Marketing in challenging times. Be visible in front of your target audiences

Even during challenging times it is essential to be visible to your target audiences, they may not be in a position to purchase services or goods from you but being seen will increase your brand awareness which means when your audience is ready to purchase they are more likely to approach you as you have captured their attention.

Update your evergreen website content

Your website will be holding a number of past articles that are still relevant to your industry now and is still of value. Revisit your content, update with any new information and republish with the aim of improving your search engine rankings and gaining valuable backlinks.

Social media

Social media is 24/7 on every device, meaning that your brand is visible 24/7. Does your social media reflect your brand identity? Produce high quality and visually engaging content that works on different platforms.  This will ensure you are staying visible – even in slower times. Research your follower’s optimum viewing times and make sure your posts are going live then. Create a content plan that aligns with your overall marketing strategy use scheduling software such as Hootsuite to get ahead of the game, this will help free up time to allow you to post reactive posts as the news and industry developments occur.

We are engaging with our audience on our LinkedIn, Twitter and Facebook and will continue to do so.

Active presence

Encourage your employees to share and comment on company posts. Other people are more likely to engage if there are additional comments to read rather than just further shares. Engaging with others who are posting news that aligns with your industry will also help in attracting new followers to your accounts and potentially drive new traffic to your website.