Shaping the future of venue sourcing together

The meetings and events industry has changed profoundly in recent years. While the demand for face-to-face connection has never been stronger, the way we plan, source, and deliver those experiences continues to evolve. Rising costs, sustainability expectations, and shifting workforce dynamics are reshaping how planners and venues work together, and how technology supports that relationship.

As a venue-finding platform, we have a front-row seat to these changes. Every day, we see how market pressures and client expectations are influencing decisions on both sides. And while the landscape is complex, it’s also full of opportunity. The future of venue sourcing will be defined not by competition, but by collaboration, between planners, venues, and platforms working together to create smarter, more meaningful meetings.

1. Balancing cost and value in a cautious market

Budgets remain tight, yet expectations are higher than ever. Rising costs for venues, catering, and travel are forcing planners to prioritise what truly delivers value. And that goes far beyond price alone.

We’re seeing a shift toward strategic sourcing, where decisions are based on total value: flexibility, inclusions, sustainability credentials, and service. Venues that adapt with creative DDR packages, loyalty incentives, and transparent pricing are standing out.

Platforms like ours play an important role here too. By providing real-time data, benchmarking, and clear comparisons, we empower bookers to make informed choices. It’s no longer about who’s cheapest, but who offers the best experience for the investment.

Data-driven sourcing is now the true differentiator. Improving negotiation, efficiency, and confidence for all involved.

2. Sustainability becomes an expectation

Sustainability has become a business imperative. But while most companies are committed to reducing their environmental impact, many are still unsure how to put that into practice when sourcing venues.

This is where platforms can make a difference. By gathering and presenting credible sustainability data such as energy usage, waste policies, local sourcing, we can help planners make responsible choices quickly and confidently. Transparency cuts through the noise of greenwashing and allows venues making genuine efforts to stand out.

For venues, openness is everything. Sharing measurable progress, even if it’s still a work in progress, builds trust with planners who are under pressure to demonstrate responsible event delivery. Sustainability isn’t a trend anymore; it’s an expectation. And collaboration between venues, agencies, and platforms will accelerate real progress.

3. People still power the industry

Technology has made venue sourcing faster and smarter, but the human touch remains irreplaceable. Relationships are still at the heart of great events. And that means service, responsiveness, and understanding continue to matter as much as ever.

Across the industry, workforce challenges are reshaping service levels and expertise. Yet what defines success today is not just systems or automation, but the people behind them. For us, that means blending digital tools with genuine support, ensuring technology enhances relationships rather than replaces them.

Venues that showcase their people and culture, not just their facilities, are resonating most with planners. Ultimately, delegates might remember the décor, but they remember the service even more.

Looking ahead with collaboration and clarity

The role of venue-finding platforms is evolving. We’re no longer simply connecting planners with venues; we’re enabling better decisions, driving transparency, and strengthening relationships across the entire event ecosystem.

The future of venue sourcing lies in shared purpose where planners, venues, and platforms work together to deliver value and exceptional experiences. It’s about smarter sourcing, measurable impact, and human connection.

At its core, our industry is about bringing people together. And by shaping the future of venue sourcing collaboratively, we can ensure that every meeting isn’t just successful, it’s significant.

Start planning today and see the amazing venues available through EDGE.