We’ve launched EDGE Groups, a smarter way for venue groups and event bookers to connect with clarity

We’re excited to have launched EDGE Groups, a new solution designed to support hotel groups, management and representation companies in sharing their brand story clearly, while giving event buyers the transparency they need to make confident decisions.

EDGE Groups brings structure, visibility and alignment to the meetings and events marketplace at the point where choices are made.

Bringing clarity to a complex marketplace

The meetings and events marketplace is crowded, fast moving and often difficult to navigate.

Many groups operate multiple brands, each with its own identity, audience and commercial priorities. At the same time, agencies and corporate bookers are faced with vast amounts of information, making it harder to understand group structures, compare options and identify the best-fit venues.

EDGE Groups has been created to bring structure to this complexity, connecting those selling venues and those booking events in one shared, transparent environment.

Designed for every audience

For hotel groups
EDGE Groups provides a clearer way to communicate who you are, what you offer and how your brands sit together, right at the point where booking decisions are made.

For management and representation companies
It supports the management of portfolios, programmes and performance at scale, offering group-wide oversight and commercial clarity.

For agencies and corporate event buyers
It enables clearer programme visibility, faster comparison across brands and more confident, defensible recommendations.

Helping brands speak with clarity

Groups need a simple, consistent way to share updates, storytelling and brand value across their portfolio.

EDGE Groups provides a structured space where brand messaging, offers and updates are presented in a clear and aligned way, ensuring buyers always see the most relevant and up-to-date information.

This helps buyers understand the differences between brands, builds confidence in their choices and supports a more transparent buying experience.

Commercial visibility in one place

Gaining a complete view of performance across a group is often challenging.

EDGE Groups brings together the insights that matter most, including conversion trends, enquiry status, booking patterns and the balance between direct and indirect business.

This supports better decision-making for leadership and commercial teams, while ensuring venues remain empowered within the wider group structure.

Greater transparency around programmes and agreements

Preferred programmes and commercial deals play a critical role in how business flows.

EDGE Groups places this information directly into the buying journey, helping agencies and corporate bookers understand which venues align with their programmes, while helping groups and management teams track compliance and performance more effectively.

Clearer programmes support stronger relationships and more sustainable partnerships across the industry.

Supporting collaboration across venues and buyers

EDGE Groups encourages connection rather than fragmentation.

Groups can identify opportunities to retain and redirect business within their portfolio.
Management teams gain a clearer picture of performance and opportunity.
Buyers benefit from consistent, trusted information at every stage of the booking journey.

The result is a more coordinated, commercially effective marketplace for everyone involved.

Developed with our community

Like everything we build, EDGE Groups has been shaped by real conversations with hotel groups, management companies, agencies and corporate buyers.

The product reflects a shared need for clearer communication, reduced complexity and smarter commercial insight, supported by technology and people who understand the industry.

Our focus remains on high-quality technology, backed by real people who understand the challenges our partners face.

A step forward for industry clarity

The launch of EDGE Groups marks an important addition to the EDGE platform and supports our wider goal of helping the meetings and events community work together more effectively.

EDGE Groups is now available.
To find out more and to book a one-to-one call or a place on our forthcoming webinar click here