HBAA unveils a new identity -beam

The new face of HBAA has been announced by the association board today, 14 October 2021.

The next few months will see this repositioning take effect, ready for 2022.

beam is a name, not an acronym, but it has its roots firmly based in business events, accommodation and meetings, and shines a light on our industry.

Our principles remain the same. Built on best practice in business, and supported by the four pillars of Resilience, Innovation, Ethics and Quality, our HBAA heritage will provide the springboard for an exciting and ambitious strategy which will be developed with our members.

beam will become our new association name as it enters its 25th year: representing the membership of today and helping us create a wider community for the future with a greater voice, beam will take us into sustainable growth and longevity.

Through becoming beam, we will be truly future fit.

For more information head over to the HBBA https://www.hbaa.org.uk/content/hbaa-unveils-new-identity-%E2%80%93-beam