Hilton Birmingham Metropole unveils new Conference & Event Spaces

One of the UK’s most expansive overnight meetings and events destinations – has opened its new-look and highly flexible conference and events facilities.

The new spaces are now fully operational and once again ready to accommodate some of the most recognised events in the UK. The new look is visible throughout the hotel’s 6,000sqm of meeting and events facilities, with all 31 event spaces receiving a contemporary facelift that belies the venue’s 45-year tenure.

The hotel’s bedrooms and three new bar and restaurant concepts complete the package, creating environments that celebrate Birmingham’s rich heritage and embrace its culture.

The refurbishment has also underlined one of Hilton Birmingham Metropole’s key selling points; one of exclusivity. The conference and event space is easily divided into three separate and distinctive areas allowing guests exclusive use of sections of the property. The hotel’s event and conference offering also remains diverse, ranging from intimate boardrooms to expansive ballrooms, the largest of which can host up to 2,000 guests.

Leading the project is Nicola Underhill, who joined as general manager in September 2021 from Hilton St George’s Park Hotel.

She said: “This project has been many years in the making, and we sense the anticipation from our guests who know and love the hotel; they really have been on this journey with us. We want to ensure that we can meet the returning industry demand, while remaining focused on delivering outstanding guest experiences within our refreshed hotel environment.

“We have invested hugely in talking to our clients and working with all our stakeholders to ensure the new and improved space not only met with their objectives, but also exceeded their expectations. During its 45-year history, the hotel has secured an enviable reputation and we want to build on that by offering a new contemporary face to the brand.”