Events Industry Alliance new manifesto, London’s 2030 Tourism Vision, and IBTM World keynote speaker.

Events Industry Alliance new manifesto, London’s 2030 Tourism Vision, and IBTM World keynote speaker.

This Monday’s Insights (24 October) feature brings you Events Industry Alliance new manifesto, London’s 2030 Tourism Vision, IBTM World keynote speaker, and more.

Headlines

The Events Industry Alliance has launched its news manifesto at a parliamentary reception.

Guests from a cross-party group of MPs in addition to Government and Shadow Ministers and many association members heard how the manifesto works to ensure the interests of UK business events are effectively represented, understood and communicated to Government across the five pillars of maintaining recovery, growth, becoming the world’s meeting place, sustainability and developing skills and talent.

Working on behalf of the events industry associations, (AEO, AEV, ESSA, EIA) provides a secretariat and platform to work together to achieve common objectives for the good of the events industry. Its manifesto provides a strategic, national approach to business events spreading growth to all parts of the UK and driving international trade key to delivering a global Britain.

The manifesto works to ensure the interests of UK business events are effectively represented, understood and communicated to Government across the five pillars of maintaining recovery, growth, becoming the world’s meeting place, sustainability and developing skills and talent.

Shaun Hinds, CEO Manchester Central, and newly appointed AEV chair and EIA chair, commented: “The EIA serves as the quintessential industry forum and working group representing the cornerstones critical to all events; the organiser, the venue and the supply chain providing goods and services to the sector.” Hinds added “Whilst it’s always been a valuable alliance for the industry, in these times of post-pandemic economic uncertainty and geo-political challenges, the ability for the industry to convene, confer and communicate as a unified sector is imperative as we seek to grow and have an even greater impact on the UK’s social and economic landscape.”

For further information on the Events Industry Alliance and the manifesto, follow this link.

M&IT Magazine has revealed IBTM World 2022’s first keynote speaker

Salesforce event lead, Gareth Kelly, will discuss how to bring better business results and create meaningful cultural experiences during his keynote session.

Kelly will explore how Salesforce uses its events to bring better business results and create meaningful cultural experiences for businesses.

“This is an exciting time for our industry as we take the opportunity to rebuild, post-pandemic, in imaginative and innovative ways. Events don’t exist in isolation, they have the power to create far-reaching and positive change in business, culture, and society.

“It will be invigorating to share the knowledge and experience Salesforce has gained, particularly through our Dreamforce event, with so many interesting and like-minded people at IBTM World, and inspire them to continue building a legacy of visionary events which enhance and bring great benefit to today’s modern business landscape.”

Gareth Kelly, Salesforce event lead

Read more at mitmagazine.co.uk.

Advocacy, government relations and business events for growth will be the focus of the upcoming Business of Events Policy Forum.

Taking place on 2 November at the QEII Centre in London, the Policy Forum will see leading destinations, venues and event organisers from across the UK come together to discuss how to achieve growth in the business events sector and how business events can support the delivery of national policy objectives.

Further sessions will include Business Events for Policy and Society, with inputs from Paul Black, Neil Brownlee, and Heledd Williams, Head of Events for VisitBritain, VisitScotland Business Events and Visit Wales respectively, and the Venue Pathway to Net Zero, with Anna Abdelnoor, CEO of isla.

The final session of the day will see Chris Skeith OBE, Chair of the Business Visits & Events Partnership, discuss the Future of UK Events and reveal a new development, which organisers say will be ‘transformational’ for the UK events sector.

Following the Forum, a Senior Leadership Reception & Dinner will also take place, at Carlton House Terrace, home to the British Academy, in partnership with Searcys.

Find the full event programme here.

EDGE Venues CEO Jacqui Kavanagh has spoken to Skift Meetings about hotels rates rises.

As meetings and events planners are faced with potentially higher costs, Jacqui’s main takeaway is that planners will return to brands that communicate and collaborate with them and come up with mutually suitable solutions.

Read the full feature here.

London has launched a new 2030 Tourism Vision.

The Visions is backed by London & Partners data that shows more people would prefer to holiday in London versus other European city breaks.

Research commissioned by London & Partners, which runs Visit London, coincides with the launch of a new Tourism Vision covering the city’s plans to transform its tourism and hospitality industry by 2030.

“So much has changed since our last Tourism Vision back in 2017 – we knew it was absolutely essential to create a new framework to support one of London’s most vital industries. It has been so rewarding to lead such a collective effort along with organisations across the tourism industry in London, creating a vision that we know will benefit both Londoners and tourists alike. Sustainability, inclusivity and resilience, all of which are increasingly important to visitors and the industry, are all at the heart of our shared vision as we work to make London a brilliant experience for all.”

Rose Wangen-Jones, managing director, marketing, destination & commercial at London & Partners

Sustainability will also be a top consumer priority, with green issues becoming a top consideration for travellers.

Find out more at London Partners.

Double Take

Conference News’ Louisa Daley has shared an insightful feature on the rise of vegetarian and vegan dishes.

Louise spoke with The Vegetarian Society, ACC Liverpool and Manchester Central. Her aim is to understand the role of accreditation and how venues are meeting events industry delegate preferences.

She writes: Vegetarian and vegan food is becoming increasingly popular with delegates. So much so in fact, that it’s no longer an add on or a tick-box exercise – it’s now the norm. Delegates either expect these options to be front and centre, just like meat options, or to see a completely plant-based menu.’

Read Louise’s insights here.

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