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By Harriette Wight, Senior Event Manager and Breathing Coach at Be In Your Element As a Senior Event Manager and Breathing Coach at Be In...
Brand Your Event Venue to Tell Your Story
When planning a corporate event, it is important to brand your venue to immerse your guests fully. It is beneficial to weave your brand and what it stands for throughout the event’s theme, decor, content, and even smaller details like lighting and music.
When each part of the event aligns with your brand voice, you come away with a more powerful message for effective brand recognition. This means your message is more likely to be embedded into your guests, even after the event is over.
Which venues have the most opportunity for branding to tell your company’s story? Check out some of our favourites.
Brand Your Event Venue – our selection
1. QEII Centre
Location: London, United Kingdom
Max delegates: 1300
Meeting rooms: 32
Bedrooms: 0
Nearest airport: 40mins
Uniquely situated opposite Big Ben and Westminster Abbey, the award-winning Queen Elizabeth II Conference Centre is a premier purpose-built venue. Designed to offer the finest conferencing facilities, it combines modern comfort with the latest technology.
Catering for 40-1,300 delegates, the extensive range of options offers thirty-two versatile spaces which can be used in a variety of combinations.
Catriona says “Using QEII Live, with digital signage and displays whether that be for registrations, directions, and advertising.”
2. Aviva Studio
Location: Manchester, United Kingdom
Max delegates: 5000
Meeting rooms: 4
Nearest airport: 31mins
Whether you are looking for a spot for a product launch, brand activation, fashion event or a location for filming and broadcast – Factory International is a venue like no other. A venue born out of a festival and run by Factory International, collaborate with the best event, production, and technical teams to bring your vision to life.
With flexible indoor and outdoor space and room for 300 – 5,000 people, their spaces are without limits. Four unique, flexible spaces can be hired individually or in combination to create large-scale, impactful events with flexibility throughout.
3. Platinum Suite at ExCel London
Location: London, United Kingdom
Max delegates: 8000
Meeting rooms: 7
Bedrooms: 0
Nearest airport: 13mins
Felicity comments: “With a glass fronted entrance and plenty of lobby space offering excellent branding opportunities and an AV partner company on hand.”
4. ACC Liverpool
Location: London, United Kingdom
Max delegates: 10600
Meeting rooms: 29
Bedrooms: 658
Nearest airport: 31mins
ACC Liverpool, part of the Liverpool event campus, is an interconnected arena, convention, and exhibition centre, beautifully positioned on the banks of Liverpool’s world heritage waterfront.
The venue’s team are enthusiastic about conferences, exhibitions, and the industry. With more than 11 years of experience in event delivery, it has matured into one of the most well-connected conference destinations in the UK.
5. East Midlands Conference Centre & The Orchard Hotel
Location: Nottinghamshire – United Kingdom
Max delegates: 1000
Meeting rooms: 25
Bedrooms: 202
Nearest airport: 27mins
East Midlands Conference Centre has its own AV equipment and team, and there’s practically no limitations to what they can assist you with. Wanting to launch a new type of car? They’ve got space and the flooring to support that. Wanting to present to hundreds of people? There’s an auditorium for that. Want to host a Gala Dinner with space to your own private garden area? There’s a meeting room for that too!
Nichole says: “With plenty of car parking spaces, and close to the Nottingham Train Station, this venue is located just on the outskirts of the busy city, but once inside, you’re met with calm tones and subtle hints of history of Nottingham. Upon entrance, this fantastic venue has screens which can be used to assist your displaying your branding everywhere, all the way down to the meeting spaces you book.”
To book a venue is so more than a space to meet. Each of these venues offers a wow factor that can transform the feel and memories of your delegates’ experiences.
Follow the link on each venue to book, or give give our venue search a try at EDGEVenues.com. Want to book a venue for your meeting or event?
