The doors have now opened at the new Drayton Hotel onsite at Drayton Manor Park. The hotel boasts 150 rooms and a varied conference and meeting space offering, including the Tower Suite with a capacity for up to 500 people. The venue also has a £1m 4D cinema with seating for 152 people, which can be hired for events and has two breakout rooms. The cinema uses the latest technology and special effect lighting with stimulation chairs that move up and down, vibrate, release sprays of water, bursts of air, bubbles, snow and even have various aromas.