IHG, the world’s largest hotel company, has launched the first upscale, international hotel brand designed specifically for the Chinese traveller – HUALUXE Hotels and Resorts. HUALUXE translates from Hua, which means majestic China and luxe, representing luxury. The HUALUXE brand has been developed in response to three core growth opportunities that IHG is tapping into – consumer demand for an upscale international hotel brand that demonstrates pride in Chinese customs and reflects local tradition; the domestic China opportunity, whereby the number of domestic travellers is expected to reach 3.3 billion in 2015 and the China hotel market is projected to grow by 5-8% annually by 2030 and the international opportunity, where outbound trips from China are projected to grow from 10 million to more than 100 million in the next 10 to 15 years.
