EDGE trends reports exceptional growth and strategic insights to empower users in 2025

EDGE trends has unveiled key metrics showcasing a remarkable year of growth, reinforcing its position as a leading venue-finding platform for agencies and corporate users. The latest data highlights an increase in platform engagement, user expansion, and the growing importance of data-driven decision-making in the meetings and events industry.

Empowering users through strategic intelligence

EDGE Venues’ mission is to provide users with the insights they need to make strategic decisions with confidence.

“Every booking, every interaction is contributing to something so much bigger. Your data isn’t just numbers – it’s intelligence that helps you spot the right opportunities for growing your business,” Emma Lee, Data Analyst, emphasising the platform’s role in equipping users with crucial business insights.

Unprecedented growth across key metrics

Over the past year, EDGE Venues has experienced exponential growth across multiple categories:

• The number of agency users on the platform increased by 178%, with agency registrations growing 109% year-on-year.
• 58% of agencies have continued using EDGE Venues for multiple months, a figure expected to rise as more agencies return to place business via the RFP tool.
• Corporate user registrations increased by 40%, leading to a 62% increase in direct corporate RFP enquiries.
• Growth in activity has been particularly notable within the communications, entertainment, and pharmaceutical industries where the number of interactions on the site by these users doubled year on year, while the services, construction, and finance sectors saw a 20% increase.
• Registered venue users surged by 143%, with an addition of 800 new venues and 40,000 updates made to existing venue profiles.
• Price banding has been well received, enabling venues to stay competitive and maximise their business opportunities.

Enhanced engagement and booking behaviour

EDGE Venues saw a record number of interactions, further demonstrating its value:

• 38,000 searches were conducted, exposing nearly 950,000 venues to potential clients.
• 42,000 venue profile views and 14,000 business opportunity clicks indicate high engagement levels.
• Number of guest users interacting on the site grew by 64%, with email engagement increasing by 73% compared to the previous year.
• The platform saw a 5% increase in total enquiries, despite wider industry trends reporting fewer enquiries.
• Event value through the RFP tool rose by 13%, with the average event value reaching £11,600, up from last year’s £10,000.
• The conversion rate at the end of 2024 stood at 67%, with further increases expected as outstanding enquiries finalise.

EDGE trends and shifting booking patterns

The data also reveals notable shifts in booking behaviour:

• Lead times for smaller meetings (2-49 delegates) increased by 11% – when looked at alongside the increased budget for small meetings, it may suggest the strategic importance of these events, with bookers spending more and booking sooner to ensure that plans are in place in a timely manner.
• Conversely, lead times for large meetings (200+ delegates) decreased by 10%, now sitting at 42 weeks. While still above industry average, the year-on-year decrease is most likely a reflection of how unusually long lead time were in 2023.
• London, Birmingham, and Manchester remain dominant event destinations, with increasing interest in Midlands locations and towns surrounding London.
• The value of smaller meetings (under 50 delegates) increased by 23%, suggesting businesses are prioritising strategic face-to-face engagements.
• The number of multi-day enquiries rose from 21% to 36% year-on-year, with more companies incorporating well-being activities and blended business-leisure experiences.

Driving smarter decision-making in 2025

EDGE Venues continues to enhance its platform to provide maximum efficiency for users:

• Transparent RFP tools allow users to track and manage enquiries effectively.
• Price banding helps venues secure opportunities quickly by reducing negotiation time. This is a very popular feature on EDGE and any venue without branding risks being excluded from user searches.
• Detailed reporting and analytics equip corporate and agency users with the insights needed to drive cost savings and strategic decision-making.
• The EDGE Venues+ platform offers unparalleled transparency, allowing venues to see which competitors are also being searched

“As we look ahead to 2025, the focus is clear – work smarter, not harder. The industry is evolving, and EDGE Venues is here to ensure you stay ahead of the curve.” Emma Lee.

Further insights and industry trends can be found in our Business Intelligence Insights Report, which you can read here.

For more information about EDGE Venues and how it can support your business growth, visit edgevenues.com.