EDGE Venues reports more than 187,000 venues returned in searches in the site’s first four months
At the inaugural EDGE Venues Marketing Masterclass, held at the May Fair Hotel London on 12th April, EDGE Venues shared its first set of marketing analytics with over 160 licensees and non-licensees to demonstrate its early success.
EDGE Venues was
launched on 1 December 2018, providing agencies, corporates and event planners
with a platform dedicated to the meetings and events industry. With more than
19,000 venues in 45 countries in 125 international destinations, EDGE Venues
has exceeded expectations, and the results were shared at the Marketing
Masterclass earlier this month.
The Masterclass,
generously hosted by Edwardian London Hotels, saw guest speakers with experts
in digital marketing and SEO (search engine optimisation) with Somebody
Digital, and social media experts Capella Synergy, providing their expertise in
analysis into the data behind EDGE. The event took guests through a deep dive
into EDGE Venues Business Intelligence, providing insight into the user-trends
behind the technology.
To date, the
platform is used by over 190 agents and corporates and at the Marketing
Masterclass, it was revealed that £7.7m of event revenue has been tracked in EDGE
in its first four months with a further estimate of £7.5m direct bookings from
agents and corporates and more than 1000 qualified and prospected enquiries.
Jacqui
Kavanagh, Managing Director for EDGE Venues had this to say on the success of
the event: “We’re absolutely delighted by the turnout for our first EDGE Venues
Marketing Masterclass. We opened this event up to both licensees and
non-licensees of EDGE as an opportunity to showcase our success to date. The
digital platform has been really well received by both bookers and the venues
that are using it to maximise their exposure. We’ve seen more than 1,000
enquiries that have been directly trackable through EDGE, this doesn’t include
those that have booked directly. We’ve taken all feedback on the site back to
our developers and will continue to make enhancements – this includes our
recent redesign of the homepage.”
Will Smith,
Event Manager at the Flowerpot Hoxton and licensee of EDGE Venues said this
about the Masterclass: “The EDGE Marketing Masterclass was an excellent afternoon.
Being invited to such a prestigious event with industry experts made me feel
incredibly valued as a customer. I came away from having learnt some excellent
insights into the future of the events industry and having made some wonderful
connections with industry peers.
“I’ve been on the EDGE site for
eight weeks and being able to communicate the agencies which utilise it means
I’ve already confirmed my first booking. And it comfortably pays for my full
year’s marketing package. As a small independent venue, I will never be able to
compete with the large hotel chains for SEO or marketing budgets, but EDGE
gives me every opportunity to win business when we are suitable for a clients’
needs. Our best clients are small agencies, so a platform built to give smaller
agencies access to more information is a vital tool.”
Want to know how you can
get involved with EDGE Venues? Contact the EDGE Team
to find out more:
+44 (0) 1780 484051
[email protected]