Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...
New hotel openings resulted in a slight decline in hotel occupancy rates in London during May, according to new figures from data company STR.
The supply of hotel rooms increased by 1.8% alongside a 1.2% increase in demand, resulting in a 0.6% fall in occupancy to 82%.
The Chelsea Flower Show from 21 to 25 May helped drive up average daily rate (ADR) by 1.6% to £147.76, with the first day of the show recording ADR of £182.33.
Revenue per available room increased by 1% to £121.17.
STR will release its full results of the performance of London hotels during May later this month.