Edwardian Hotels London first hotel group to enter EDGE Venues 100% club

Edwardian Hotels London is the first group of hotels to maximise their exposure to users of EDGE Venues, the new global venue sourcing solution for agents, corporates and associations.

By completing 100% of the data fields within the profiles of all its hotels, Edwardian has enhanced its positioning in venue searches for its 11 Radisson Blu Edwardian, Hotels in London and Manchester and its luxury May Fair Hotel in the heart of central London. This helps improve its opportunities to confirm business because EDGE Venues users can select multiple venues and compare their suitability for each event.

Jacqui Kavanagh, Managing Director of Trinity Event Solutions and EDGE Venues said: “Every event is different and that’s why we’ve built EDGE to have such a flexible search functionality. Users can compare the USPs and benefits of multiple venues in a single screen, to see which ones would work best for their event. The more information venues complete, the more likely they are to be matched for business they can support. Edwardian has recognised the strength of the search for driving conference, meetings and events business, and are taking full advantage of it.”

Kirsten Ariano, Account Director, Edwardian Hotels London had this to say about the digital platform: “It’s refreshing to work with a team which is dedicated to making sure we maximise our potential. We’ve worked with Trinity Event Solutions for many years, and they understand how the industry works and how, using technology, booking meetings can be made simpler. As soon as Trinity launched EDGE Venues, we knew the benefits it would bring and have been working with our properties to achieve a group place in the ‘100% Club’.”

Many independent venues have closely followed Edwardian Hotels with 100% profile completion, putting themselves in the running with big brands for meetings and events business.

Jacqui continues: “The feedback we’ve had in the first three months of EDGE Venues has been fantastic and we’re seeing more and more hotels push to get their data profile to 100%. To get a group of hotels on board such as the 12 Edwardian properties is a credit to the technology and usability of the booking platform. We’ve worked with key stakeholders within the industry to develop this technology and thrilled with its success even at this early stage.”