The environment for an event can make or break it and we all want to select a venue with the ‘wow’ factor and technology to be able to create a unique environment for our attendees. Venues are now realising that large multi-use spaces need to be versatile to enable event organisers to deliver their own experience. Flexible layouts, dynamic intelligent light systems, bespoke sets, wrap-around and high-definition video walls allow us to create a virtual environment to set the tone and mood of the event. But at the same time, we need the set build and production to be as quick and easy as possible to keep the event costs down.
The elements to look for in a ‘smart’ venue include:
The quickest and easiest way to transform event space with a LED video screen, if it wraps around the room this can create an immersive experience, which can be changed throughout the event. The more wall space you use, or by projecting on to a domed ceiling you’ll be able to transport attendees to a place of your choice.
Digital holographic technology can be used to create the illusion of a 3-dimensional object or person appearing at your event. This could be anything from a simple projection to real-time streaming. If your keynote speaker can’t attend, have him there as a hologram instead! This technology is particularly good for engaging the audience and launching new products.
‘Intelligent lighting’ can create complex effects, with variations of colour and brightness, as well as having automated or mechanical abilities. Some systems have hundreds of colours and degrees of intensity and it can be used to create a change of atmosphere at different stages of the event. It’s particularly useful if the same space is being used in the day and evening, to change the environment.
Check for chandeliers, these are more likely to be found in a hotel rather than a large conference/exhibition venue. But if they need to be removed, is there a charge? Or can they be retracted in to the ceiling?
Venues with large pillar-free spaces and movable walls not only allow organisers to be more flexible with the layout of the space and use larger screens but can also allow movable walls to be used to change the layout on different days of the event. The type of movable wall needs to be checked to find out how long they take to install, how noise-proof they are, whether they are fixed in grooves or can be fitted in any position and whether they have a seal with the ceiling.
Some venues are able to change the structure of the room from a purpose-built theatre, with tiered seating to flat floor. Usually this works by raising the tiered seating in to the ceiling, leaving a flat floor below, which means that the space can be transformed from a conference room to a dinner venue quickly and easily. As long as there is enough time, this saves on the cost of hiring a second room for the evening.
Stay up-to-date with the latest from EDGE Venues.
