Radisson Hotel Group launches incentives offering for event industry

The hotel group’s five-year plan includes the ambition of becoming the market leaders in the meetings and events industry.

An important components is Radisson Rewards for Business, the group’s loyalty program for event planners. Members can earn points toward rewards for all bookings at all Radisson Hotel Group brands.

Eric De Neef, Radisson Hotel Group’s executive vice president and global chief commercial officer stated that the offering was in response to changing market trends and expectations.

“We are investing in our meeting venues at our 1,100+ hotels worldwide, in training of our teams, and in technology. A state-of-the-art IT infrastructure and distribution platform are core elements helping us to deliver our brand promise. Finally, all Radisson Meetings are carbon neutral – we are the only hotel group worldwide to automatically offset any carbon footprint at no cost to our customers.”

Excellent customer service is one of the factors that matters most to event planners when selecting a venue.

To this end, the hotel group to making a multi-million investment across its portfolio in new audio-visual technology and improved facilities. Implementation has already been completed in 55 properties across 11 countries in EMEA and will be progressively rolled out globally across the group’s portfolio by the end of the five-year operating plan in 2021.

Sustainability is also a key area, and Radisson Hotel Group has teamed up with FirstClimate, one of the largest carbon offsetting organisations in the world.

For each meeting, the carbon footprint is calculated and then offset through First Climate by supporting projects that combat climate change and have a positive sustainable development contribution in Peru, Kenya, and India or invest in wind energy in Turkey and the USA.

Radisson currently has 500 hotels in their portfolio, across 80 countries in Europe, the Middle East and Africa. Half of the portfolio is in emerging markets such as Africa, the Middle East and Russia, whilst the other half is in mature markets such as the UK, Germany, France, Spain, Italy and Scandinavia.