The inflation rate is forecast to hit a 42-year high of 13% this year, while the UK economy is expected to shrink for more than a year. But for me, there really is no better time for live events than there is now! It’s my belief that businesses need to trade out for recession, and that they continue to have their team with them and their customers to engage with.
Live events can drive through lethargy. There is a need for communication, passion and motivation that is created by our society and live events deliver these needs.
I know our industry is ready for this next challenge. We’ve been through a recession before and our industry survived. Therefore, we are prepared!
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