EDGE Venues delivers a successful first annual Business Intelligence Review

EDGE Venues has celebrated its successful first year with a Business Intelligence Review for 125 agent and venue industry professionals, hosted by the Barbican Centre on 17 January.

EDGE Venues is an innovative digital platform providing agencies, corporates, and venues the most up-to-date event selection tool. With more than 19,000 venues across 45 countries in 125 key MICE international destinations, EDGE Venues has vastly exceeded its initial expectations and the review provided insight into its successes, with an honest assessment of the challenges and ever-changing industry.

The Business Intelligence Review was also an opportunity to announce the promotion of Tracy Winsworth to Managing Director of EDGE Venues.

Introductions and networking were followed by a preview of what’s in store for 2020, including the launch of EDGE’s RFP tool and enhancements to the digital marketing arm of EDGE Venues. Both developments will benefit venues and venue finders to cement EDGE Venues’ as the go to platform for UK and International venue searches.

A panel session saw industry experts discuss their own experiences with industry changes, challenges and successes.

The review

The review delivered a deep insight into the business looking back on the financial and operational developments of 2019 and sharing the 2020 vision through the innovative opportunities that will be available for EDGE Venues licensees. Interviews, photos, and videos from the review will soon be available on the EDGE Venues YouTube channel. Keep an eye out for the channel launch!

Jacqui Kavanagh, CEO of Trinity EDGE Holdings comments on the success of the event: “We are delighted with the outcome of our first Annual EDGE Business Intelligence Review which was held exclusively for our licensees, providing an in-depth analysis of our industry which is rarely shared so openly. It included consideration of a turbulent time during which several key players haven’t survived, some of which can be attributed to the industry’s lack of adaptation to digital developments. EDGE Venues commits to supporting licensees with this high level of information to help them prepare for the challenges our world and industries are experiencing.

After an outstanding but demanding first year, we’ll continue to share expertise, and key industry trends and predictions with our licensees to ensure they have all-round knowledge and skills to develop traction and grow their business in 2020. We are excited about our future and have invested significantly in technology and digital marketing which we can’t wait to share more on. Watch this space!”

Join us

Key dates have been set for our main events in 2020 including the Marketing Summit and the EDGE Venue Summer Party. The events are free for all EDGE licensed venues and is a must for those looking to gain up-to-date expert advice and industry trends to help maximise future business success.

To find out further information on the upcoming events, or how to become an EDGE Venues licensee or user, contact the team, on [email protected].