Convention Bureau Italia showcase Italy as a meetings destination

Italy at Hand, an international meetings event organised by Convention Bureau Italia to showcase Italy as a meetings destination, has reported a successful event.

The event, which was held at Auditorium Parco della Musica in Rome between 7 and 9 November, welcomed more than 180 participants.

These delegates included those from the public sector as well as special guests such as Ray Bloom, president and founder of IMEX Group and Patrick Delaney, managing partner of Sool Nua, who are both leading figures in international meetings and events industry.

A total of 1,165 business meetings were held during the three-day event between 45 international buyers from both events agencies and in-house corporate event teams and 35 Italian exhibitors which aimed to showcase Italy as an events destination.

“Project quality, love of one’s country and a strong innovative drive in the international MICE sector: these are the ingredients that gave birth to Italy at Hand, The Event, the second edition of which has just ended with resounding public success,” said Carlotta Ferrari, president of Convention Bureau Italia.

“We take pride in the enthusiasm of the participants and the satisfaction of the Buyers and Exhibitors. They are a clear demonstration of the validity of our idea: to show the best of Italian know-how to the whole world, without neglecting creativity and enjoyment. I would like to thank the whole CBItalia team as well as our partners, who together have allowed Italy at Hand – The Event 2019 to achieve such excellent results.”

Italy at Hand also incorporated interactive activities to break up the monotony of back-to-back meetings. The activities were based on four themes, art, love, rituality and innovation, which, according to the event organisers, are Italian characteristics that only “hands can express”.

Next year, the Italy at Hand event will be held in Matera, a city on the rocky outskirts of the Basilicata region, in southern Italy.