Hilton launch meetings and events-focused Signia brand

Hilton has launched a new meetings and events-focused brand, Signia Hilton, the global hotel group’s 17th brand.

With a minimum of 500 bedrooms and 75 sq ft per key of flexible meetings and events space, Signia Hiltons will feature destination bars, chef-driven restaurant concepts, modern architecture and guestrooms, lobbies that double up as social spaces and ‘premium’ wellness facilities such as infinity pools, spas and fitness classes.

The meetings and events spaces will be the core of each Signia Hilton with large ballrooms and pre-function areas, as well as small to mid-size meeting rooms.

Signia Hilton will operate in urban and resort locations, with sites confirmed including Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis in the USA. No plans have yet been announced to bring Signia to the UK.