What event bookers are actually looking for in 2026
The events landscape today demands more from venues than ever before. Bookers aren’t impressed by space alone. They need partners who help them deliver outcomes...

Meetings and congresses in Vienna also set a new all-time record for overnight stays, at 1.7 million bednights for the year. The survey is an important industry barometer and benchmark for the Vienna Convention Bureau as it confirms the city’s standing among its international peers.” Fifth place in the ICCA ranking was shared by London and Madrid (with 171 events each), followed by Singapore (156), Istanbul (148), Lisbon (145) and Copenhagen (138). Broken down by country, Austria ranked 14th overall, with 258 events. First place was claimed by the USA (925) followed by Germany (667) and Spain (572).