EDGE Venues and the MIA announce strategic partnership to support the meetings and events industry

EDGE Venues is delighted to announce a new strategic partnership with the Meetings Industry Association (MIA), bringing together two organisations committed to supporting growth, raising standards and creating greater opportunities across the meetings and events industry.

The partnership will combine EDGE’s technology, commercial connections and venue procurement expertise with the MIA’s industry knowledge, professional network and commitment to accreditation and best practice.

With the meetings and events industry continuing to evolve in an increasingly changing and competitive environment, the collaboration aims to provide businesses with the tools, knowledge and connections they need to adapt, grow and succeed.

Bringing greater value to the industry

Through the EDGE platform, venues can increase their visibility among corporate buyers and event agencies, showcase their facilities and services, and manage enquiries through a more streamlined process.

EDGE provides venues with a valuable marketing tool, helping them promote their offering to relevant professional buyers and make the most of opportunities across the meetings and events market.

By bringing venues and buyers together more effectively, EDGE supports greater transparency in the venue sourcing process, helping businesses make more informed connections and decisions. The platform also provides opportunities to improve commercial efficiency, streamline the sales process and help venues reduce their cost of sale.

As part of the partnership, EDGE and the MIA will explore opportunities to share industry knowledge and insights, including relevant trend data from EDGE to help inform the MIA’s understanding of the market and support its work with members.

The MIA is the principal professional body for meetings and events professionals, supporting standards, accreditation and best practice that drive growth and commercial success. Its membership provides businesses with industry credibility, professional recognition, learning opportunities and valuable connections.

By bringing these complementary strengths together, the partnership aims to provide members with access to a broader range of resources and opportunities, while supporting the continued development of the wider industry.

Exclusive benefits for members

The partnership will also deliver immediate benefits to members of both organisations through exclusive reciprocal membership offers.

MIA members will be able to access an exclusive discount on an EDGE licence, providing an opportunity to increase their venue’s visibility, connect with relevant corporate and agency buyers and make greater use of the commercial opportunities available through the EDGE platform.

In return, EDGE members will be able to access a reciprocal discount on MIA membership, opening the door to the Association’s accreditation, industry recognition, learning, insights and networking opportunities.

Working together for the future

Jacqui Kavanagh, Founder and CEO at EDGE Venues, said:

“We’re delighted to be partnering with the MIA. Both organisations understand the importance of creating meaningful opportunities for businesses in the meetings and events industry, and this partnership is a natural fit.

“By combining the reach and commercial opportunities of EDGE with the MIA’s industry expertise, accreditation and professional network, we can offer members genuine added value.

“We have invested in technology at EDGE to help the industry thrive. We believe that greater transparency, better access to relevant buyers and more effective use of data can make a real difference to how venues operate and grow their businesses.

“The membership discounts are just the starting point of this partnership. We’re particularly looking forward to sharing insights, trend data, exploring new opportunities and working together to support the continued development of our industry.”

Shonali Devereaux, CEO at the MIA, added:

“There’s so much valuable intelligence sitting behind the enquiries and bookings taking place across our industry, and this partnership with EDGE Venues gives us a fantastic opportunity to put that information to good use. By combining the insights generated through their platform with the MIA’s industry knowledge and connections, we can give businesses a clearer picture of what’s happening in the market.

“This partnership is about bringing together our strengths to create new opportunities, share knowledge and deliver practical support that makes a real difference to our members. That’s what makes this partnership so exciting, and I’m looking forward to what we can achieve together.”

Looking ahead

The partnership will provide a platform for EDGE and the MIA to explore further ways of supporting their memberships and the wider industry.

Beyond the immediate membership benefits, the partnership will create further opportunities for the organisations to work together.

We look forward to building on the partnership and delivering lasting value for our members and the wider meetings and events community.

For more information on the MIA, visit their website, or if you need more details on our partnership, email [email protected].