The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
L’Oscar Hotel London will open on 23 May and will be the first of a number of properties under the brand name. The hotel has 39 bedrooms and is being developed in a Grade II-listed Baptist church in Holborn. The Baptist Grill in the former chapel and Café L’Oscar, will open next month, while the bedrooms will launch on 11 June.
The property will become the brand’s flagship of a collection of 10 L’Oscar hotels set to open over the next 10 years.