The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
Work is to start in February on the major venue Exhibition – set to open at Westfield London at the end of 2019. The venue will be located in the Grade-II listed Dimco building. Exhibiton will be spread over two floors and will be able to host 3,000 standing, have multiple rooms, formats and configurations as well as a number of adaptable relaxation areas and onsite food and drinks vendors.
The venue is named after its location in White City, west London, close to the site of the Franco British Exhibition of 1908. It will re-purpose a striking Victorian structure completed in 1899 and originally built as an electricity generating station for London Underground.