Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...

After six years of business in the heart of the capital, the W London – Leicester Square has announced a complete redesign of its public area bar and lounge spaces. Designed to reflect the 24/7 energy of both the W brand and the British capital, the new bar will feature subtle, abstract references to London’s fashion, music and design influences. The areas will feature a large gold veil, which will have an in-built illumination to pulse to the beat of music.