Nearly 70 UK buyers from companies including Reed & Mackay, Congrex, BNP Paribas, Group Se7evn Events, Warner Bros. and RBS attended the Berlin Meets London event at the London Film Museum.
Held in recognition of 100 years of film in Berlin – with the venue’s atmospheric brick tunnels under Covent Garden reminiscent of the German city – guests enjoyed popcorn and canapés while watching excerpts of films relating to Berlin and mingling with 20 hotel, airline and city convention bureau partners.
VisitBerlin CEO Burkhard Kieker noted the ever-changing city was “the last metropolis in the making in the old world” – a fusion of German efficiency and creativity that made it perfect for hosting events
