The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
Hotel La Tour Birmingham, a £24m project, is under way in the Midlands. Opening in February 2012, it will have 174 rooms and a dedicated conference floor with seven meeting rooms for up to 120 people.