Birmingham Venue Refurbishment Enters New Phase

With £1.8million spent over the last few months, the ICC has seen refreshes on halls 4, 9 and 10 along with four of its executive meeting rooms. One of the most noticeable improvements has been the addition of large format digital screens throughout the public mall and portable screens. There has also been investment in upgrading the Wi-Fi along with modernisation of the lighting throughout the Mall, registration and foyer areas. The £10m refurbishment programme has already provided a facelift to the venue’s largest flat-floored space, the 3,000m² Hall 3, Registration Area and Mall in 2015.

The ICC values customer feedback and knows that listening to its clients and understanding their needs is crucial in order to deliver exceptional service.

As such, the ICC has conducted nearly 500 detailed monthly customer feedback surveys since May 2013 via an independent third-party research agency and consistently receives an average score of 9/10; so far this year 98% of those surveyed have said they would bring another event to the ICC. The ICC also scores 4.5/5 on TripAdvisor® visitor reviews, which led to the venue receiving the TripAdvisor® Certificate of Excellence, awarded to hospitality businesses that continually delivered a high quality customer experience.