Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...
Monaco Holds Olympic Event
On 27 July, Monaco Tourist and Convention Authority held a grand VIP evening on the occasion of the opening ceremony of the Olympic Games, in the presence of its Director, Mr Guillaume Rose. The event took place at the “Maison de Monaco,” Monaco’s promotional tourist office in London.
The guests, more than 130 VIPs and business chiefs, could admire the Sovereign Prince’s “private” collection of Olympic torches before enjoying a cocktail party and buffet.
On the following day, 28 July, the Tourist Authority invited its best MICE clients for a special day event.
The guests were able to watch the Olympic rowing races on the lake at Eton Dorney and could cheer on Monegasque rower Mathias Raymond.