The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
The Sydney ICC has recently opened, with 378,000 square feet of exhibition space, 86,400 square feet of meeting space and 54,000 square feet of an open-air event deck. There are three theatres, the 2,500 seat Darling Harbour Theatre, the 1,000 seat Pyrmont Theatre, and the ICC Sydney Theatre which can seat up to 8,000 delegates. Outside the venue, Tumbalong Park features an amphitheatre and events space for up to 11,000 delegates. The venue had a total project cost of $1.3 billion.