What event bookers are actually looking for in 2026
The events landscape today demands more from venues than ever before. Bookers aren’t impressed by space alone. They need partners who help them deliver outcomes...
The Hungarian Convention Bureau reports in its newsletter that in April it had organised an international MICE Study Tour in Budapest for 49 MICE professionals from 8 countries. The HCB worked in cooperation with ten 5* hotels and four DMCs to showcase the city.
The primary aim of the study tour – beyond introducing 5* conference hotels and special event venues – was to experience the real Budapest through exciting incentive programmes as a possible destination for future international events.

The Hungarian Convention Bureau reports in its newsletter that in April it had organised an international MICE Study Tour in Budapest for 49 MICE professionals from 8 countries. The HCB worked in cooperation with ten 5* hotels and four DMCs to showcase the city.
The primary aim of the study tour – beyond introducing 5* conference hotels and special event venues – was to experience the real Budapest through exciting incentive programmes as a possible destination for future international events.