Event industry news round-up for July 2025
From AI fatigue to international trade missions and wellness-focused programming, July’s event industry news round-up showed a clear pivot from short-term fixes, toward long-game thinking....
News From Budapest
The Hungarian Convention Bureau reports in its newsletter that in April it had organised an international MICE Study Tour in Budapest for 49 MICE professionals from 8 countries. The HCB worked in cooperation with ten 5* hotels and four DMCs to showcase the city.
The primary aim of the study tour – beyond introducing 5* conference hotels and special event venues – was to experience the real Budapest through exciting incentive programmes as a possible destination for future international events.
5 star study tour in Budapest
The Hungarian Convention Bureau reports in its newsletter that in April it had organised an international MICE Study Tour in Budapest for 49 MICE professionals from 8 countries. The HCB worked in cooperation with ten 5* hotels and four DMCs to showcase the city.
The primary aim of the study tour – beyond introducing 5* conference hotels and special event venues – was to experience the real Budapest through exciting incentive programmes as a possible destination for future international events.
