Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...
The Hungarian Convention Bureau reports in its newsletter that in April it had organised an international MICE Study Tour in Budapest for 49 MICE professionals from 8 countries. The HCB worked in cooperation with ten 5* hotels and four DMCs to showcase the city.
The primary aim of the study tour – beyond introducing 5* conference hotels and special event venues – was to experience the real Budapest through exciting incentive programmes as a possible destination for future international events.

The Hungarian Convention Bureau reports in its newsletter that in April it had organised an international MICE Study Tour in Budapest for 49 MICE professionals from 8 countries. The HCB worked in cooperation with ten 5* hotels and four DMCs to showcase the city.
The primary aim of the study tour – beyond introducing 5* conference hotels and special event venues – was to experience the real Budapest through exciting incentive programmes as a possible destination for future international events.