The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
Preferred Hotels &Amp; Resorts
The iPrefer guest loyalty program from Preferred Hotels & Resorts extends points redeemable for cash-value Reward Certificates, elite status, complimentary benefits, and other special benefits to members upon eligible stays at more than 550 participating hotels and resorts worldwide. In January 2015, Preferred Hotels & Resorts introduced the company’s first-ever meeting planner incentive program for US-based meeting planners. Following an introductory period, the company will move to implement a similar incentive scheme worldwide.
The iPrefer guest loyalty program from Preferred Hotels & Resorts extends points redeemable for cash-value Reward Certificates, elite status, complimentary benefits, and other special benefits to members upon eligible stays at more than 550 participating hotels and resorts worldwide. In January 2015, Preferred Hotels & Resorts introduced the company’s first-ever meeting planner incentive program for US-based meeting planners. Following an introductory period, the company will move to implement a similar incentive scheme worldwide.
