The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
VisitSweden has teamed up with Meetings & Incentive Travel Magazine for a unique opportunity to get to know what Sweden has to offer as an M&I destination. Visitors will have the opportunity to meet suppliers representing the length of Sweden – from quaint Malmö in the south, to Swedish Lapland in the far north. Together they offer top quality M&I experiences in spectacular settings.
The event is at High Gate House in Northampton, and will be attended by our very own Collette Bent, the Destination Champion for Stockholm.