The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
A New W Hotel To Open In Edinburgh
A new W hotel, part of the Starwood Hotels & Resorts brand, is due to open in Edinburgh in 2021. This hotel is set to have 214 bedrooms (including 20 suites), 230 sq metres of meetings space, luxury spa facilities as well as a fine dining restaurant with an outdoor terrace overlooking the skyline of city. This will be the second W hotel within the UK (following the W London Leicester Square which opened in 2011) and will be part of an investment into Edinburgh’s city centre.
